Football Conference appoints Sport Collective for new Title Sponsor search

The Football Conference has appointed Sport Collective to help redefine its entire commercial partner programme and to help source a new title sponsor.

The current title sponsor deal with Skrill is coming to an end and the Conference is now working with Sport Collective to create a relevant and modern commercial programme.

Brian Lee, Chairman of the Football Conference said,

“The Football Conference is a great competition. It serves 68 clubs and communities across the whole of England and Wales, with 2 million regular fans, 24,000 season ticket holders and a showpiece Wembley end-of-season event. We are delighted to be working with Sport Collective to help reshape our commercial programme and to take the Conference on to the next level”

Peter Daire, Director at Sport Collective said,

“The Football Conference is already a credible marketing platform. With our input, we intend to enhance the Conference proposition and its relevance to brands wanting to engage with a large, passionate fan-base. The title sponsor opportunity generates a weighted media value of around £5m per year across 30 live matches on BT Sport, syndication via all national TV and press titles and a significant digital inventory. For a brand wanting mass reach and a channel to connect with consumers this is a real opportunity”.

ENDS

Sport Collective

Sport Collective was formed in March 2014 by The FA’s two former commercial heads. Peter Daire (former FA group head of sponsorship) and Sean McAuliffe (former FA global head of business development) set up their new agency to work with sports rights holders to maximise commercial value and with brands to develop engagement strategies that deliver ROI. 

The duo each has close to twenty years’ experience in the commercial sport and media business, domestically and across international markets. Sean and Peter have spent their last six years of their respective careers at The FA, negotiating and managing numerous high-profile agreements with the likes of EE, Vauxhall, Budweiser and Nike for example, which have made The FA arguably the most commercially-successful national sports governing body in the world.

Football Conference

The Football Conference is 68 clubs spread across 3 divisions (currently the Premier division and North and South divisions). The Conference Premier is the league below the Football League 2. The club that wins the Premier division and the club winning the Promotion Final are promoted each year into the Football League, with two clubs coming the other way into the Conference.

• Fanbase - 2 million
• Season ticket holders – 24,000
• Weekly match attendance average – 36,600
• Twitter followers – 400,0000
• Monthly online unique users – 700,000
• Live matches on BT Sport – 30 per season

For further information, please contact Sport Collective:

Sean McAuliffe
+44 (0) 7788 913739
Sean.mcauliffe@sportcollective.com

Peter Daire
+44 (0) 7713 189519
Peter.daire@sportcollective.com

www.sportcollective.com/

Roy Hodgson to announce squad for Brazil from Vauxhall HQ

Roy Hodgson will announce his squad for the FIFA 2014 World Cup on Monday 12 May, and will be available to media to discuss his selection at the Luton based headquarters of England Team Sponsor Vauxhall.

Hodgson will name his squad for the FIFA 2014 World Cup in Brazil where England will face Group D opponents Italy, Uruguay and Costa Rica.

Marketing Director of Vauxhall Motors Peter Hope said: "We are delighted to be welcoming the England Manager to Griffin House on such an iconic day in England's World Cup campaign."

"For our employees to be engaged in such a big day in the England team calendar is very exciting and we look forward to welcoming all of the media to Vauxhall HQ."

Club England Managing Director Adrian Bevington said: "We have enjoyed an extremely close relationship with Vauxhall since they became England Team Sponsor three years ago, and this is a fine example of that."

"This will be an important day for Roy and the players ahead of an exciting summer in Brazil. It is always a day of interest to the whole country, and we're glad we can share it with Vauxhall."

Vauxhall is the proud sponsor of Home Nations Football and has confirmed its commitment in the UK as Lead Partner of England, Northern Ireland, Scotland and Wales until the end of the 2018 World Cup campaign in Russia."

The announcement will be the second time that England manager Roy Hodgson has visited Vauxhall¹s Luton Headquarters, the last being when he previewed England's trip to Brazil last year."

As part of the build up to the summer in South America, Vauxhall is offering England fans the chance to "Enter the Lions Den" a competition to win a place watching England train at St George¹s Park on May 27th.
For more information go to www.vauxhallfootball.co.uk

Follow @VauxhallEngland on Twitter.

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Pardew Wins William Hill NSPCC Cheltenham Challenge By A Head

Newcastle United manager has rounded off a week that saw him get a 7 match ban by The FA by lifting the William Hill NSPCC Cheltenham Challenge Trophy for a second time.

Pardew topped the list of nine famous sporting tipsters winning a combined total of £6937.50 over the four days of the Cheltenham festival.

Tiger Roll’s win in the Triumph Hurdle on Day 4 saw Pardew nudge ahead of Newcastle United Legend Alan Shearer in the league table to take the title.

A delighted Pardew commented; “I am absolutely delighted to have won the NSPCC Tipping Challenge for a second time in a row, a unique event and a lot of fun raising lots of money for a great charity."

Final Table

1. Alan Pardew £6937.50
2. Alan Shearer £4718.03
3. Phil Taylor £1884.09
4. Chris Hughton £1500.00
5. Harry Redknapp £1125.00
6. Tony Pulis £937.50
7. John Motson £859.38
8. Gordon Strachan £727.27
9. Robbie Savage £625.00

Littleover Dazzlers watch England U21 starlets

A community football team were treated to a very special visit to the iPro stadium this week to cheer on England’s Under 21s, thanks to Vauxhall retailer Pentagon Derby.

On Wednesday 5th March, boys from Littleover Dazzlers Under 15s were invited to go and cheer on England as they took on Wales in the crucial Euro 2015 qualifying match.

With the England team winning by a narrow 1-0 it was a close match and one not to be missed between two near neighbours.

The trip was organised as a treat by the retailer on Nottingham Road who are the proud sponsors of the Littleover Dazzlers this season and  provided the team with their kit.

To find out more about the Vauxhall Youth Programme, click here.

Eat well and stay hydrated with Perform Open Evening

Local state-of-the-art health, fitness and human performance facility Perform is inviting members of the public to a ‘Good Nutrition and Hydration’ evening on the 26th of March.

Based at St. George’s Park, The FA National Football Centre, Perform offers top-range health and fitness facilities to top footballers and the general public alike.

Led by Perform’s in-house Win Naturally nutritionist Wendy Griffin and sports scientist Ben Drury, the evening will educate guests about eating right and staying hydrated. Attendees will learn about designing an ‘eat well plate’, choosing healthy snacks and why hydration is so important.

Phil Horton, Perform Director, said; “Perform at St.George’s Park is our flagship sports medicine and human performance facility in the UK and we are committed to making lessons from elite sport accessible to all.”

For more information on the event click here.

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