Macesport win albion Brief

Macesport have won a European PR brief to offer public relations services to leading cricket brand albion in an important Ashes year.

Britain’s leading independent sports communications agency will provide a full range of sports media and public relations support services to the world’s number one supplier of cricket helmets, hats, caps and bags.

The contract win follows the recent announcement that Albion Sports have appointed Reydon Sports PLC as the European distributors.

Reydon Sports, the country's leading independent sports wholesaler, will distribute albion throughout their extensive network of more than 1,500 individual sports outlets.

Macesport Managing Director, Paul Mace, commented; “We are delighted to have won the tender for albion in Europe.

“With back to back Ashes clashes coming up in the next year it is an exciting time for cricket and one which albion will be looking to capitalise on.

“Having worked alongside the team at Reydon for a number of years helping to build their successful Precision and MANTIS brands we are confident we can make a significant difference to the profile of albion in Europe.”

Brendan Denning, CEO & Managing Director of Albion Sports, said; “Macesport come highly recommended and were the obvious choice for this brief.

“We look forward to building a long and successful relationship with them and in 2012/13 will see the introduction of a number of significant improvements and upgrades to our range and an extension of our product portfolio which has a particular focus on junior cricketers.”

albion count former Australian captain Ricky Ponting among their list of high profile ambassadors.

As Britain’s leading independent sports communications agency, Macesport handle sports pr for Vauxhall Motors' football Home Nations sponsorship of England, Scotland, Northern Ireland and Wales.

They also act as the retained agency for leading football events Leaders in Football, Pukka Pies and sports brands including Precision and MANTIS.

Macesport also manage media pundit Robbie Savage who recently starred in the BBC hit television programme Strictly Come Dancing.