The current title sponsor deal with Skrill is coming to an end and the Conference is now working with Sport Collective to create a relevant and modern commercial programme.
Brian Lee, Chairman of the Football Conference said,
“The Football Conference is a great competition. It serves 68 clubs and communities across the whole of England and Wales, with 2 million regular fans, 24,000 season ticket holders and a showpiece Wembley end-of-season event. We are delighted to be working with Sport Collective to help reshape our commercial programme and to take the Conference on to the next level”
Peter Daire, Director at Sport Collective said,
“The Football Conference is already a credible marketing platform. With our input, we intend to enhance the Conference proposition and its relevance to brands wanting to engage with a large, passionate fan-base. The title sponsor opportunity generates a weighted media value of around £5m per year across 30 live matches on BT Sport, syndication via all national TV and press titles and a significant digital inventory. For a brand wanting mass reach and a channel to connect with consumers this is a real opportunity”.
ENDS
Sport Collective
Sport Collective was formed in March 2014 by The FA’s two former commercial heads. Peter Daire (former FA group head of sponsorship) and Sean McAuliffe (former FA global head of business development) set up their new agency to work with sports rights holders to maximise commercial value and with brands to develop engagement strategies that deliver ROI.
The duo each has close to twenty years’ experience in the commercial sport and media business, domestically and across international markets. Sean and Peter have spent their last six years of their respective careers at The FA, negotiating and managing numerous high-profile agreements with the likes of EE, Vauxhall, Budweiser and Nike for example, which have made The FA arguably the most commercially-successful national sports governing body in the world.
Football Conference
The Football Conference is 68 clubs spread across 3 divisions (currently the Premier division and North and South divisions). The Conference Premier is the league below the Football League 2. The club that wins the Premier division and the club winning the Promotion Final are promoted each year into the Football League, with two clubs coming the other way into the Conference.
For further information, please contact Sport Collective:
Sean McAuliffe
+44 (0) 7788 913739
Sean.mcauliffe@sportcollective.com
Peter Daire
+44 (0) 7713 189519
Peter.daire@sportcollective.com
www.sportcollective.com/
Football Conference
The Football Conference is 68 clubs spread across 3 divisions (currently the Premier division and North and South divisions). The Conference Premier is the league below the Football League 2. The club that wins the Premier division and the club winning the Promotion Final are promoted each year into the Football League, with two clubs coming the other way into the Conference.
- Fanbase - 2 million
- Season ticket holders – 24,000
- Weekly match attendance average – 36,600
- Twitter followers – 400,0000
- Monthly online unique users – 700,000
- Live matches on BT Sport – 30 per season
For further information, please contact Sport Collective:
Sean McAuliffe
+44 (0) 7788 913739
Sean.mcauliffe@sportcollective.com
Peter Daire
+44 (0) 7713 189519
Peter.daire@sportcollective.com
www.sportcollective.com/
