Vauxhall will be promoting the benefits of its new full-size convertible model, the Cascada, in today’s rearranged World Cup qualifying fixture between Poland and England.
The England lead sponsor is using its LED screen advertising to showcase the fact that the Cascada, which is set to become Vauxhall’s new premium range-topper, has a fabric roof which can close in just 19 seconds.
Last night the Poland-England fixture had to be postponed when the Warsaw stadium roof was not closed despite torrential rain flooding the pitch.
Vauxhall moved quickly overnight to commission new LED advertising package in which it is stated:
“We always like to be proactive and tie together our car launches with our football sponsorship portfolio.
“This is a light-hearted campaign in which we can extol the virtues of the Cascada to a television audience of millions,” said Vauxhall Marketing Director Peter Hope.
Details of the new Cascada were unveiled today and the car is due for launch in Q1 2013.
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